The Acme Company was trying to sell its new computerized crystal ball to a major marketing executive, one who had just finished a pretty successful mover NYC campaign and was looking for a new products to sell. As expected, the executive was quite skeptical.
The Acme sales rep told the executive, ‘Go ahead and type a question into the crystal ball.’
The executive typed, ‘Where is my father?’ The crystal ball bleeped and blooped for a short while, and then came back with ‘Your father is fishing in Michigan.’
The executive said to the sales rep, ‘You see? I knew this was BS. My father’s been dead for twenty years.’
‘Hmmmm. Try asking the question in a different way.’
This time the executive typed, ‘Where is my mother’s husband?’
The crystal ball came back with an answer, even more quickly this time than before. ‘Your mother’s husband has been dead for twenty years. Your father just landed a three pound trout.’